An Analytical Report on the Corporate Headquarters and Global Operations of Life Fitness, LLC

Introduction: Disambiguation and Report Scope

A frequent point of confusion within the health and wellness sector stems from the similar branding of several distinct corporate entities.

Before proceeding with a detailed analysis, it is imperative to disambiguate the subject of this report, Life Fitness, LLC, from other organizations with which it is often conflated.

This clarification establishes the precise scope of the following examination, which focuses exclusively on the global fitness equipment manufacturer.

• Life Fitness, LLC: The subject of this report, is a global designer, manufacturer, and distributor of commercial and consumer fitness equipment. Founded in 1977, it is a portfolio company of the private equity firm KPS Capital Partners and is headquartered in Franklin Park, Illinois.¹
• Life Time, Inc.: A separate and unrelated entity, Life Time, Inc. (formerly Life Time Fitness) is a publicly traded company (NYSE: LTH) that operates a chain of over 160 luxury athletic clubs across North America. Founded in 1990 by Bahram Akradi, its corporate headquarters is in Chanhassen, Minnesota.³
• Life Fitness Physical Therapy: An independent outpatient physical therapy practice founded in 2000, with multiple clinics located around Baltimore, Maryland. It is not affiliated with the equipment manufacturer.⁵

The following table provides a clear distinction between these entities to frame the subsequent analysis correctly.

Table: Disambiguation of “Life” Branded Fitness Entities

Company Name	Business Model	Headquarters Location	Ownership / Ticker	Current CEO
Life Fitness, LLC	Manufacturer of commercial & home fitness equipment	Franklin Park, Illinois, USA	KPS Capital Partners (Private)	Jim Pisani
Life Time, Inc.	Operator of luxury health clubs and athletic resorts	Chanhassen,Minnesota, USA	Public (NYSE: LTH)	Bahram Akradi
Life Fitness Physical Therapy	Provider of outpatient physical therapy services	Baltimore, Maryland, USA	Private	N/A

Sources: ¹

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I. Corporate Profile and Global Footprint

Life Fitness, LLC’s operational infrastructure is strategically distributed across the globe, anchored by a recently established global headquarters designed to be more than just a corporate office.

This network of facilities reflects a deliberate model of functional specialization, positioning the company to innovate, manufacture, and engage with customers on a global scale.

A. The Global Headquarters: Franklin Park, Illinois

The official global headquarters for Life Fitness, LLC is located at 10601 W Belmont Ave, Franklin Park, IL 60131.⁶

This address represents the nerve center for the company’s worldwide corporate, commercial, and strategic operations.

In a significant strategic move, the company announced its relocation from a previous site in Rosemont, IL, to the current Franklin Park location, effective July 1, 2021.⁸

The project involved a complete renovation of the 200,000-square-foot facility, with construction commencing in August 2021 and an expected completion in 2023.⁸

While some data sources and job postings still reference the former Rosemont address, this information is outdated; official company communications and contact directories confirm Franklin Park as the definitive global headquarters.⁶

The persistence of the Rosemont location in some administrative systems may indicate a phased transition or legacy data that has not been fully updated.¹²

The relocation and renovation of the headquarters represent a significant capital investment and a strategic realignment following the company’s 2019 acquisition by KPS Capital Partners.

The facility’s design and features signal a transformation of the headquarters from a traditional administrative center into a dynamic, revenue-influencing asset.

Key features include:

• Consolidation and Collaboration: The move was explicitly intended to consolidate corporate functions into a single campus, featuring open workspaces and modern meeting technology to enhance collaboration among global teams.⁸
• Employee-Centric Amenities: The headquarters includes an on-site café and a state-of-the-art employee fitness center, reflecting the corporate mission of “inspiring healthier lives” and embedding wellness into the company culture.⁸
• Customer-Facing Innovation Hubs: Most critically, the Franklin Park campus houses the company’s first U.S.-based Experience Center and a comprehensive fitness showroom.⁸ The showroom displays premium products from across the Life Fitness family of brands and serves as a venue for customer events, interactive workshops, and training sessions. The Experience Center is designed to showcase the latest product innovations and foster direct collaboration with key customers on future product development.⁸ This transforms the headquarters into a powerful sales, marketing, and R&D tool, shifting the company’s go-to-market approach toward a more immersive and consultative partnership model.

B. U.S. Operational Centers

Beyond the global headquarters, Life Fitness operates a network of specialized facilities in the United States, each serving a distinct function in the company’s value chain.

This reflects a deliberate hub-and-spoke model of decentralized expertise.

• Manufacturing Hubs (Minnesota): The core of the company’s manufacturing power is concentrated in two vertically integrated facilities in Owatonna and Ramsey, Minnesota.¹⁴ These sites are responsible for the heavy industrial work of transforming raw steel into finished cardio and strength equipment.¹⁵ Active recruitment for roles such as welders, machine operators, and assemblers underscores the operational importance of these locations.¹²
• Engineering & Product Development (Illinois): A dedicated product development and engineering center is located in Schaumburg, Illinois.¹² This facility houses specialized teams focused on research and development, with job postings for roles like Electrical Engineers and Printed Circuit Board (PCB) Designers confirming its function as a hub for technical innovation.¹²

This geographic specialization allows each site to cultivate deep functional expertise and tap into local talent pools—manufacturing in Minnesota and engineering in the Chicago suburbs—while the Franklin Park headquarters focuses on high-level commercial strategy, marketing, and customer engagement.

C. International Office Network

Life Fitness maintains a formidable global presence, with its products distributed in over 160 countries and nearly half of its 2018 revenue generated from outside the United States.¹⁷

This reach is managed through a network of regional headquarters and key national offices.

Table: Life Fitness Global and Regional Headquarters Contact Directory

Region	Office Name	Full Address	Telephone
Americas (Global HQ)	Life Fitness, LLC	10601 W Belmont Ave, Franklin Park, IL 60131, U.S.A.	(847) 288-3300
EMEA (Regional HQ)	Life Fitness Atlantic BV	Bijdorpplein 25-31, 2992 LB Barendrecht, THE NETHERLANDS	+31 180 646 666
Asia Pacific (Regional HQ)	Life Fitness Asia Pacific LTD	26/F, Global Trade Square, 21 Wong Chuk Hang Road, Wong Chuk Hang, HONG KONG	(+852) 2575 6262
United Kingdom	Life Fitness UK LTD	Unit 109ª, Lancaster Way Business Park, Ely, Cambs, CB6 3NX	(+44) 1353 666017
Germany/Austria/Switzerland	Life Fitness Europe GMBH	Neuhofweg 9, 85716 Unterschleißheim, GERMANY	+49 (0) 89 / 31775166
Japan	Life Fitness Japan, Ltd	4-17-33 Minami Aoyama 1F/B1F, Minato-ku, Tokyo 107-0062, JAPAN	(+81) 0120 114 482
Brazil	Life Fitness Brasil	Av. Rebouças, 2315, Pinheiros, São Paulo, SP 05401-300, BRAZIL	+55 (11) 3095 5200
Spain	Life Fitness IBERIA	C/Frederic Mompou 5, 1º1ª, 08960 Sant Just Desvern, Barcelona, SPAIN	(+34) 93 672 4660

Source: ⁶

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II. Governance, Ownership, and Leadership

The corporate structure and leadership of Life Fitness have undergone significant transformation in recent years, largely driven by its acquisition by KPS Capital Partners.

This change in ownership has reshaped the company’s strategic priorities, governance, and executive directorate.

A. The KPS Capital Partners Era (2019-Present)

In a landmark transaction, Brunswick Corporation agreed to sell its entire Fitness division—including Life Fitness and its portfolio of brands—to the New York-based private equity firm KPS Capital Partners for $490 million.¹

The deal, which was completed on June 27, 2019, allowed Brunswick to divest its non-core assets and focus exclusively on its marine portfolio.¹

For KPS, the acquisition was a strategic opportunity to take a global market leader private, optimize its operations, and invest for growth.²

The subsequent actions taken by the company are indicative of a classic private equity value-creation strategy.

This includes the major capital investment in the new Franklin Park headquarters, the divestiture of the non-synergistic Brunswick Billiards business in 2022, and a series of strategic changes in executive leadership.¹

A notable element of the acquisition was the return of Augie Nieto, the founder of the modern Life Fitness company, as a co-investor and member of the Board of Directors, a move designed to infuse his legacy of vision and experience back into the company’s governance.¹⁹

B. Corporate History and Evolution

Life Fitness has a rich history marked by pioneering innovation, strategic acquisitions, and several changes in ownership that have shaped its current identity.

Table: Timeline of Key Corporate Milestones

Year	Event	Significance
1968	Dr. Keene Dimick invents the first electronic exercise bike.	The foundational innovation for the company’s first product.14
1977	Augie Nieto and Ray Wilson found Lifecycle, Inc.	The formal incorporation of the company to commercialize the exercise bike.1
1984	Company is sold to Bally Manufacturing and renamed Life Fitness, Inc.	First major ownership change, aligning with a major fitness corporation.1
1991	Sold to private equity firm Mancuso & Co.; introduces first treadmill.	Diversification into treadmills, a core cardio category.1
1997	Acquired by Brunswick Corporation; acquires Hammer Strength.	Beginning of a long period of ownership by a major conglomerate and strategic entry into the performance strength market.1
2015	Acquires SCIFIT and creates the InMovement brand.	Expansion into the medical rehabilitation/active aging market and workplace wellness.1
2016	Brunswick acquires Cybex International, adding it to the Life Fitness portfolio.	A major acquisition that significantly strengthened the company’s premium equipment offerings.1
2019	Brunswick sells the Life Fitness division to KPS Capital Partners.	The company is taken private, beginning the current era of PE-led strategic repositioning.1
2021	Announces global headquarters relocation to Franklin Park, IL.	A significant capital investment to create a customer-facing innovation and collaboration hub.8
2022	Sells the Brunswick Billiards business to Escalade Sports.	Divestiture of a non-core asset to sharpen focus on the core fitness equipment business.1

C. Executive Leadership Directorate

The executive leadership at Life Fitness has seen notable changes, aligning with the strategic priorities set by its private equity ownership.

The current Chief Executive Officer is Jim Pisani, who was appointed in July 2023.⁷

Pisani brings more than two decades of experience leading global brand expansions at companies like Timberland and Newell Brands.⁷

His appointment follows a period of rapid leadership succession, with Paul Stoneham serving as CEO from November 2021 to July 2023, and Chris Clawson leading the company immediately after the KPS acquisition from 2019 to 2021.¹⁹

This pattern of leadership change reflects a phased strategic approach by KPS.

The tenure of Paul Stoneham was marked by “double-digit revenue growth” and “successful product innovation,” suggesting a focus on stabilizing the business and revitalizing the product pipeline post-acquisition.²⁵

The appointment of Jim Pisani, an expert in global brand expansion, signals a pivot to the next phase: taking the revitalized product engine and aggressively growing its global market share.

The choice of CEO directly mirrors the company’s evolving strategic imperative.

Compiling a definitive roster of the current executive team is challenging due to conflicting public data.

However, by synthesizing the most recent and reliable sources, a picture of the key leadership emerges.

Table: Current Executive Leadership Team (Best Available Information)

Name	Title	Source/Date of Confirmation
Jim Pisani	Chief Executive Officer	July 2023 7
Andrew Mahadevan	Chief Commercial Officer	2024 26
Dan Wille	Global Vice President of Product Development, Strategy, and Marketing	2019 (Role Transition) 27
Steve Klyn	Chief Financial Officer	Listed in 2024 28
Andrew Warburton	Chief Information Officer	Listed in 2024 29
Scott Darsow	SVP, Global Operations	Listed in 2024 28
Kelly Kaiser	General Counsel	Listed in 2024 28

Note: The full, officially published leadership roster is not available.

This table reflects the best available information from recent press releases and corporate data aggregators.

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III. Core Headquarters Functions and Strategic Operations

The operational structure of Life Fitness is organized into several high-impact teams that collaborate to drive the company’s mission.

These functions, managed from the headquarters and specialized operational centers, illustrate a sophisticated approach to product development, manufacturing, and customer engagement.

A. Product Innovation and Engineering

The Product and Engineering teams are the innovation engine of Life Fitness.

Based primarily at the specialized facility in Schaumburg, IL, these teams are responsible for the design and development of new fitness equipment.¹²

Their process integrates advanced biomechanics, sophisticated software, and reliable manufacturing principles to create high-performance products.¹⁵

The company’s commitment to R&D is evidenced by its portfolio of 335 patents and a continuous stream of new product launches, such as the ultra-premium Symbio™ cardio series and the digital Facility Connect® platform.¹¹

B. Global Manufacturing and Supply Chain

This division is the backbone of the company, responsible for transforming product designs into tangible, high-quality equipment.

The function encompasses all aspects of manufacturing, global supply chain logistics, quality assurance, and procurement.¹⁵

Life Fitness operates a vertically integrated manufacturing model, with key facilities in Minnesota (Ramsey and Owatonna) handling the conversion of raw steel into finished products.¹⁴

The Franklin Park headquarters also contains manufacturing capabilities, reportedly producing around 200 treadmills per day, suggesting a flexible and distributed production strategy.³¹

C. Commercial Engine: Sales, Marketing, and Support

This group forms the commercial heart of the organization, responsible for driving revenue and ensuring customer success.

• Sales and Marketing: The company employs a powerful go-to-market strategy that combines a large, experienced direct sales force operating in 13 countries with a vast network of trusted dealers and distributors that provide access to over 150 additional countries.¹⁷ Marketing teams create compelling global campaigns to build brand awareness and drive demand, with specialized contacts for different regions and commercial segments.⁶
• Service and Support: A cornerstone of the company’s value proposition is its robust service and support infrastructure. These teams provide exceptional customer experiences through timely technical assistance, troubleshooting, and maintenance services, covering the entire product lifecycle from pre-sale consultation to post-sale support.¹⁵

This commercial engine extends beyond traditional sales and support.

The company has strategically developed an integrated service model, offering value-added services like Facility Design & Layout, Financing Options, and an Education Hub.¹⁵

This approach, combined with the new customer-facing Experience Center at the headquarters, indicates a strategic intent to move beyond being a simple equipment vendor.

The goal is to become a full-service solutions provider, embedding Life Fitness into the entire operational lifecycle of its commercial clients—from gym design and financing to staff training and ongoing equipment management.

This creates a much deeper, more resilient customer relationship that is difficult for competitors to disrupt.

D. Corporate Support and Compliance

A range of corporate functions provides the essential framework for global operations:

• Finance: Manages all aspects of financial planning, budgeting, reporting, and strategy.¹⁵
• Information Technology (IT): Oversees the company’s digital infrastructure, cybersecurity, and software systems, driving digital transformation.¹⁵
• Legal: Provides expert guidance to safeguard the company’s interests, ensure regulatory compliance, and manage contracts and risk.¹⁵
• Human Resources (HR): Manages the global workforce of over 2,350 employees, focusing on talent acquisition, development, and well-being.¹⁵

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IV. Brand Portfolio and Market Strategy

Life Fitness’s market strategy is built on a diverse portfolio of iconic brands, each targeting specific customer segments and needs.

This multi-brand approach allows the company to address a wide spectrum of the fitness market, from general health clubs to elite athletic training facilities and medical rehabilitation centers.

A. The Family of Brands

The company’s powerful brand portfolio is the result of decades of both in-house innovation and strategic acquisitions.¹

• Life Fitness: The flagship brand is a global leader in premium cardio equipment, including treadmills, ellipticals, and its iconic exercise bikes. It is synonymous with innovation, having introduced the first electronic bike and the first integrated LCD touch screen console on a treadmill.²¹
• Hammer Strength: Acquired in 1997, Hammer Strength is the preeminent brand in plate-loaded strength equipment. Renowned for its focus on performance biomechanics and extreme durability, it is the brand of choice for elite athletes, professional sports teams, and serious strength training facilities.¹
• Cybex: Acquired in 2016, Cybex is respected for its research-based approach to biomechanics, producing highly engineered and durable cardio and strength equipment.¹
• Indoor Cycling Group (ICG): This brand specializes in high-performance indoor cycles and technology for the group exercise market.¹
• SCIFIT: Acquired in 2015, SCIFIT targets the medical fitness, rehabilitation, and active aging markets with specialized, accessible equipment.¹

B. Target Markets and Customer Segments

While Life Fitness serves the premium home gym user, its overwhelming focus is the commercial market, which accounted for approximately 90% of its revenue in 2018.¹⁷

The company serves a diverse array of commercial verticals, leveraging its brand portfolio to meet the unique needs of each:

• Health Clubs
• Hospitality (hotels, cruise lines, country clubs)
• Multi-Unit Housing (apartment and condo fitness centers)
• Athletics (university and professional sports teams)
• Education (K-12 and higher education)
• Corporate & Medical Wellness
• Uniformed Service (military and government facilities) ¹⁵

C. Digital Ecosystem and Connectivity

The company’s forward-looking strategy is explicitly focused on connecting the physical and digital worlds.

The stated vision is to “connect the world to fitness by leveraging our global installed base to deliver a seamless combination of physical and digital products”.¹⁷

This is more than just adding features; it is a strategy to build a competitive moat around its hardware business.

While the physical equipment market is highly competitive, a proprietary digital ecosystem creates significant customer lock-in.

Once a facility operator adopts Life Fitness’s digital platforms to manage its equipment fleet and member engagement, the costs and operational disruption associated with switching to a competitor’s hardware increase dramatically.

This strategy shifts the competitive landscape from a battle over individual machines to a platform war.

With an estimated installed base in 250,000 global fitness facilities, Life Fitness is uniquely positioned to win this war.¹⁷

Key components of this digital ecosystem include:

• Facility Connect®: A new management platform for facility operators to monitor equipment usage, streamline service requests, and manage their entire Life Fitness asset base.¹¹
• Connect System: A digital solution that brings connectivity to strength equipment, allowing facilities to track usage, communicate with members, and enhance personal training services.¹¹
• Life Fitness™ On Demand+: A library of digital workout content delivered through the company’s advanced cardio consoles, enhancing the exerciser experience.³²

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V. Synthesis and Strategic Outlook

An analysis of Life Fitness’s recent activities reveals a company in the midst of a deliberate and comprehensive transformation.

The period following its 2019 acquisition by KPS Capital Partners has been characterized by a series of coordinated strategic moves designed to streamline the business, enhance its market position, and prime it for future growth.

A. Analysis of Strategic Repositioning (Post-2019)

The key initiatives undertaken since 2019—the headquarters relocation, the divestiture of non-core assets, the rapid evolution of leadership, and the heavy investment in a digital ecosystem—are not isolated events.

They form a cohesive strategy to reposition the company.

This strategy can be summarized in four pillars:

1. Refocusing the Core: By selling the Brunswick Billiards business, the company has sharpened its focus entirely on the high-margin commercial fitness equipment market, where its brand equity is strongest.¹
2. Enhancing the Customer Relationship: The investment in the Franklin Park Experience Center signals a fundamental shift from transactional sales to integrated, consultative partnerships. The aim is to make customers partners in innovation, thereby increasing loyalty and contract value.⁸
3. Building a Competitive Moat: The development of digital platforms like Facility Connect is a strategic move to create high switching costs for customers, protecting the company’s massive installed base from competitors.¹¹
4. Preparing for Global Growth: The appointment of a CEO with a proven track record in global brand expansion indicates that the company, having stabilized its operations and product pipeline, is now poised for an aggressive push to grow its international market share.⁷

B. Opportunities and Challenges

Moving forward, Life Fitness is well-positioned to capitalize on several market trends but also faces significant challenges.

Opportunities:

• Digital Upsell: The company’s vast global installed base of equipment represents a massive opportunity to sell and integrate its new digital management and content services.¹⁷
• Vertical Market Growth: The increasing focus on wellness in corporate, hospitality, and multi-unit housing sectors provides fertile ground for the company’s premium products and facility design services.¹⁵
• Specialized Markets: The SCIFIT brand allows the company to capitalize on the growing and resilient medical fitness and active aging markets.¹⁷

Challenges:

• Intense Competition: The global fitness equipment market is intensely competitive, with established rivals like Technogym and Precor, as well as a host of disruptive newcomers.²⁸
• Supply Chain Complexity: As a global manufacturer, the company must navigate the inherent complexities and risks of international supply chains and logistics.
• Maintaining Premium Position: The company must continuously justify its premium pricing in a market that includes an increasing number of “value-oriented” competitors.²²
• Pace of Innovation: The connected fitness landscape requires continuous and substantial investment in both hardware and software R&D to remain a market leader.

C. Concluding Remarks and Forward Projections

Life Fitness is executing a clear, disciplined strategy under its private equity ownership.

The company has been streamlined, its customer engagement model has been modernized, and it is now being led by an executive chosen specifically for growth.

The forward projection for the company over the next three to five years will likely center on three key initiatives:

1. Aggressive commercialization and monetization of its digital platforms, transforming them from value-add features into significant revenue streams.
2. Deeper penetration into specialized vertical markets like medical wellness and luxury hospitality, where a full-service, solutions-based approach provides a distinct competitive advantage.
3. Targeted international expansion in high-growth regions, leveraging the new CEO’s expertise in global brand building.

The overarching objective of this multi-year transformation is to evolve Life Fitness into a more integrated, technologically advanced, and highly profitable enterprise, positioning it for a successful and lucrative exit—either through a strategic sale or an initial public offering—by its private equity owners.

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